案例研究
市场营销 works to advance UNH’s mission and its reputation through digital and print communications and media relations outreach across our campuses in Durham, 曼彻斯特和康科德. 在过去一年里, marketing and communications efforts were focused on five priority areas: recruitment, Advancement, 拥抱NH, 研究，领导和品牌.
市场营销发展沟通策略，支持校友关系, 年度捐献, 捐助关系和发展努力, using a broad array of marketing materials and approaches to reach desired objectives. 我们使用打印, 电子邮件, 在线, 利用社交媒体和视频资产推广一系列战略和活动.
永利app新版本官网地址正在改变新罕布什尔州. Our graduates fill jobs that help our businesses thrive and drive the state’s economy. 我们开创性的研究有助于解决我们社区的问题, 在全国和世界各地. 市场营销 is leading the effort to raise awareness regarding UNH’s role in strengthening the Granite State economy and quality of life.
Our audio and virtual tours were designed to give prospective students and their parents the chance to get to know UNH before coming to campus. 两者都可以按照观众自己的节奏“接受”. The audio tour allows smartphone users to explore 10 key points of interest across campus. The virtual tour shares the UNH experience through classrooms, residence halls, facilities and more.
Since 1998, the 主要研究杂志 has been our most effective way to connect with our alumni. 写, 编辑, 每年春天由市场人员设计和拍摄, 秋天和冬天, 我们的出版物超过130种,000名校友以及世界各地的社区和商业伙伴. 最近的文章以理查德·海恩斯为主题, 艺术家兼UNH多元化招生副主任, 马修·麦克马尼斯的研究, whose desert mice subjects are providing clues to dehydration and an in-depth look at a graduate analytics and data science program.
Our creative work with Advancement supports the 年度捐献 team during its yearly 603年挑战. 今年，在线校友捐赠活动筹集了超过1美元.在为期五天的活动中，7000多名捐赠者捐赠了200万美元. 市场营销’s efforts involve the creation of all campaign materials and collateral, along with the UX design and development of a campaign website that features real-time donation results and a sortable leaderboard.
This semi annual publication answers the question, “Does my donation make a difference?营销人员写道。, 编辑, photograph and design the piece that shows the response is bigger than a simple yes. With stories on such things as bequests that support the Shoals Marine Lab and Northeast Passage’s therapeutic recreational program, donations to Paul College’s FIRE program for first-year students and 体育运动’ Walk of Memory, 影响证明了每一份礼物都很重要.Which is why 市场营销 worked with colleagues in development and donor relations to identify stories that show the results of donors who support UNH every day.
5月，市场部在新罕布什尔州议会大厦举办了一年一度的“UNH日”. Twenty-two programs from across campus brought UNH to the state capital in Concord to demonstrate the many ways the state’s flagship research institution drives the Granite State’s economy and strengthens our nation-leading quality of life. 150多名议员和工作人员出席了会议.
This high-level publication showcases the impact of some of the research that has helped shape UNH’s national reputation. The fifth annual 编辑ion featured stories on the many public and private partners whose work addressed challenges in their communities and industries. From preparing at-risk high school students for college to a small restaurateur who supports aquaculture research to a Vietnam veteran who overcame PTSD, 联合国大学的研究正在发挥作用.
当UNH谈到它的研究声誉时, 硬科学在那里支持它:2019年1月, the Carnegie Classification of Institutions of Higher Education designated the university an R1 category, placing UNH among 130 of the top universities in the country for “very high research activity.”
Edge广告活动的研究, 针对大学同学和其他关键影响者, continues to spread awareness regarding UNH research excellence by offering snapshots and statistics on what sets UNH apart — like the more than 20 NASA satellites that carry research from our Space Science Center, 以及我们在2030年绘制整个海底地图的国际目标中的作用.
促进学生的成功和幸福. 拓展学术优势. 拥抱新罕布什尔州. 建立资金实力. 这些关键的关切领域是由詹姆斯. 迪安, 会指导大学今天和未来的成功吗, and help us to reach the overarching aspiration to be among the top 25 public universities in the country in the most important measures of academic performance.
