2024年1月更新
When communicating on UNH-affiliated 社交媒体 accounts, certain guidelines need to be followed. Below is some guidance specifically for those running official UNH 社会 media accounts.
- 永利app新版本官网地址 employees and representatives who post on behalf of the university and its offices and departments must be mindful at all times of protecting the university’s reputation and promoting the university’s educational mission. 这包括喜欢, 分享, commenting on or otherwise engaging on posts, 或者关注其他账号, from a UNH 社会 media account.
- Keep personal views separate from the 永利app新版本官网地址’s posts. 代表UNH发布时, ensure that the contents of your post will further the university’s mission and reflect positively on your department and the university as a whole.
- 作为一所公立大学, UNH is prohibited from participating or intervening in any political campaign on behalf of, 或者反对, any candidate for public office. University 社会 media accounts may not be used for such purposes or to participate in (directly or indirectly) any political campaign.
- Do not post confidential information about the university, its employees or students.
社交媒体策略
Social media can be a highly effective marketing tool, but there are right and wrong ways to use it. Poorly executed 社会 media can actually harm how the university is viewed. To ensure success on 社会 media, a strategy needs to be in place. Answering the following five questions will help get you started. If you need help with your 社会 media strategy, please contact the central UNH 社会 media team at: 社会.media@主要研究.edu
原因:
Why are you posting this and what are your goals?
人:
Who is your target audience and what do they need?
什么:
What type of content are you posting, and does it speak to your target audience?
地点:
Where online is your target audience spending time?
怎样去:
How can you solve a problem for or help your target audience?
社交媒体评论
作为一个公共机构, the 永利app新版本官网地址 welcomes conversation and civil discourse within the comments section on certain UNH 社会 media platforms. These sites provide forums for thoughtful discussion of potentially opposing ideas.
然而, the university expects such comments to be respectful, aimed at fostering understanding and communicated constructively. The university reserves the right to hide or delete comments that include:
- Harassment of specific individuals or groups
- 亵渎或粗俗的语言
- Threats of physical or bodily harm
- Disclosure of sensitive information (for example, information that could compromise public safety or intellectual property)
- Obscene or sexually explicit language or images
- Vendor/commercial promotions that are not officially sanctioned by the 永利app新版本官网地址
社交媒体 Account Management
- It is strongly suggested that you work with central marketing before creating a new 社会 media account. We can help you determine the best course of action to meet your specific needs.
- All 社会 media accounts created on behalf of the University must be linked to a UNH email account, and more than one University employee must have administrative access to the account.
- University 社会 media accounts are the sole property of UNH, and creators and administrators do not have ownership or other rights in the account or its contents.
- Do not publish any significant non-public information that you have learned through your job (such as emergencies, 关闭, 取消, or major university events) until it has been officially announced through UNH Central 市场营销, Public Affairs or other authorized persons.
Intellectual Property Rights and Laws
The use of third-party copyrighted or trademarked material or use of a person’s likeness without permission in digital content may be illegal and may expose UNH to significant financial liability and reputational risk. Units are responsible for obtaining the necessary clearance for its use of intellectual property rights (including music and photos) and a person’s likeness. Units are responsible for bearing all costs associated with such rights clearances, including any costs that may arise if it fails to obtain the necessary clearance (e.g. 法律及和解费用). If you need more information on this, please contact UNH Innovations at (603) 862-4125 or the Office of the General Counsel at 603-862-0960.
